Athletes Unlimited Reports Strong Viewership, Engagement for AUX
NewsViewers weren’t ready to stop watching softball with the end of the college season.
Athletes Unlimited reported strong growth in television viewers and audience engagement for AUX, the two-week competition that began after the Women’s College World Series.
Athletes Unlimited said viewership for AUX, the first attempt at expansion by the professional softball venture now in its third year, was up 74 percent over last year’s championship season.
AUX marked the beginning of the league’s new multi-year softball[…]
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